Google Ads Management · Melbourne, Australia

Your Google Ads should
pay you back — not
bleed you dry.

We run Google Ads campaigns that generate qualified leads and real revenue — not just clicks and impressions. No long-term lock-in. No fluff. Just results you can see in your bank account.

No contracts. Free account audit. Response within 24 hours.

$4.2M+
Ad spend managed
340%
Average ROAS delivered
60+
Campaigns launched
48%
Avg. cost-per-lead reduction
The Problem

Why most Google Ads
campaigns fail

Most agencies set up your campaigns once, collect their fee, and move on. Here's what actually goes wrong — and what we fix.

💸

Wasting budget on the wrong keywords

Broad match settings and poor negative keyword lists drain your budget on searches that will never convert. Your money goes to Google, not your business.

📊

Vanity metrics instead of real results

High impressions, low conversions. Most agencies report clicks and CTR — we report cost-per-lead, revenue, and ROAS. The metrics that matter to your bottom line.

🎯

Landing pages that don't convert

Getting clicks is only half the battle. If your landing page doesn't convert, your ad spend is wasted. We fix the full funnel, not just the ads.

🔄

Set-and-forget management

Google's algorithm changes constantly. Campaigns that worked last month need adjusting today. Most agencies bill you while your results quietly decline.


How It Works

From zero to
profitable in 30 days.

A clear, repeatable process that gets campaigns live fast — then compounds results over time.

01

Free Audit & Strategy Session

We dig into your current account (or build a strategy from scratch) to find where money is being lost, what competitors are doing, and exactly what it'll take to hit your goals. No generic proposals. No sales pitch. Just a clear plan.

Week 1
02

Campaign Build & Launch

We structure your campaigns around your highest-value keywords, write conversion-focused ad copy, set up proper tracking, and launch with a data-informed bidding strategy — not guesswork. Every click is accounted for.

Weeks 2–3
03

Optimise, Scale & Report

Weekly optimisation. Monthly reporting. Continuous A/B testing on ads and landing pages. As your campaigns prove themselves, we scale spend into what's working — turning a profitable campaign into a growth engine.

Ongoing
What We Do

Full-funnel Google Ads
management.

🎯

Search Campaigns

Capture people actively searching for what you offer. We build tightly themed ad groups with high-intent keywords and compelling copy that earns clicks from buyers, not browsers.

  • Keyword research & competitor analysis
  • Negative keyword management
  • Ad copy testing (A/B)
  • Quality Score optimisation
🛒

Performance Max

Google's AI-powered campaign type done right. We feed it the right signals — audiences, creatives, conversion data — so it targets the right people, not just the easy ones.

  • Asset group strategy
  • Audience signal setup
  • Creative development
  • Budget & bidding strategy
📺

Display & Remarketing

Re-engage visitors who didn't convert. Strategic remarketing campaigns that bring warm prospects back at the right moment — without burning budget on people who'll never buy.

  • Custom audience segmentation
  • Dynamic remarketing
  • Frequency capping
  • Banner ad creative
📈

Conversion Tracking

If you can't measure it, you can't improve it. We set up airtight conversion tracking via Google Tag Manager so every lead, sale, and call is attributed correctly.

  • Google Tag Manager setup
  • Enhanced conversions
  • Phone call tracking
  • Revenue-level attribution
🧪

Landing Page Optimisation

Your landing page is half the campaign. We audit, redesign, and A/B test landing pages to maximise conversion rates — so every dollar of ad spend goes further.

  • CRO audits & heatmaps
  • Page redesign & copywriting
  • A/B testing setup
  • Speed & mobile optimisation
📋

Monthly Reporting

No more drowning in data you don't understand. We send clear, plain-English reports each month that show exactly what your budget achieved and what we're doing next.

  • ROAS & cost-per-lead reporting
  • Competitor benchmarking
  • Next-month action plan
  • Direct access to your account manager
Client Results

Real campaigns.
Real numbers.

These are actual results from real client campaigns. Not theoretical projections.

Home Services · Melbourne
4.8x
Return on ad spend in first 90 days
↓ 61% cost-per-lead · ↑ 3× monthly leads · $22k → $106k revenue
E-commerce · Nationwide
312%
Increase in conversion rate after landing page rebuild
↓ 44% CPA · Shopping + PMax restructure · 8× ROAS achieved
B2B SaaS · Australia
$38
Cost per qualified demo booking (down from $220)
↓ 83% CPL · Intent-based keyword strategy · 27 demos/month

Why ApexGrowth

We don't manage
ads. We engineer
growth systems.

The difference is accountability. We tie our success to yours.

01

Google Partner Certified

We maintain Google Partner status — meaning we've proven our skills, kept up with Google's latest changes, and manage enough spend to stay current.

02

You own your account. Always.

Unlike some agencies, we never hold your Google Ads account hostage. You have full access at all times. We just make it perform.

03

No outsourcing. Ever.

Every campaign is built and managed in-house. No freelancers, no overseas contractors. The person you speak to is the person running your ads.

04

Results-first reporting

We report on what matters to your business — leads, bookings, revenue — not impressions and click-through rates.

✓ Our Promise to You

If we can't find meaningful improvement opportunities in your first audit, we'll tell you — even if that means you don't need us. We'd rather be honest than take money we haven't earned.

Average ROAS improvement+340%
Cost-per-lead reduction−48%
Conversion rate increase+210%
Client retention rate94%
Pricing

Straightforward.
No surprises.

All plans include full Google Ads account access, monthly reporting, and direct access to your account manager.

Starter
For businesses getting started with Google Ads
$ 1,200
/ month management fee
+ your ad spend (recommended $1k–$3k/mo)

  • Search campaign setup & management
  • Keyword research & strategy
  • Ad copywriting & testing
  • Conversion tracking setup
  • Monthly performance report
  • Email support
  • Landing page optimisation
  • Remarketing campaigns
  • Dedicated account manager calls
Get Started
Scale
For high-growth businesses & larger budgets
$ 4,500
/ month management fee
+ your ad spend ($15k+/mo)

  • Everything in Growth
  • Full landing page redesign & build
  • YouTube & video campaigns
  • Google Shopping (ecom)
  • Weekly strategy calls
  • Custom dashboard & live reporting
  • Dedicated senior account manager
  • CRO A/B testing programme
Talk to Us

Not sure which plan? Book a free audit and we'll recommend what makes sense for your budget and goals.

FAQ

Common questions,
honest answers.

Google Ads campaigns typically need 60–90 days to fully optimise as Google's algorithm learns and we accumulate enough data to make confident decisions. That said, most clients see meaningful lead flow within the first 2–4 weeks. We'll set honest expectations during your audit based on your industry and budget.
Not at all. We work with businesses starting fresh and those with existing campaigns that aren't performing. If you have an existing account, we'll audit it for free and identify exactly what's going wrong before recommending anything.
We generally recommend a minimum of $1,500–$2,000/month in ad spend (separate from our fee) to generate enough data to optimise effectively. Some industries with cheaper clicks can do well on less — we'll advise based on your specific market during the audit.
We operate on monthly rolling agreements. We ask for 30 days notice to cancel, but there's no 6-month or 12-month lock-in. We believe if we're doing our job, you won't want to leave. And if we're not, you shouldn't be stuck with us.
Always. We manage your campaigns through your own Google Ads account, which you own completely. We're given manager access, but you can see everything, make changes if you want, and take it with you if you leave. Your account is yours — full stop.
We work across most B2B and B2C industries — home services, professional services, healthcare, e-commerce, SaaS, finance, and more. We'll tell you during the audit if your industry or budget isn't a good fit for Google Ads — we'd rather be upfront than waste your money.

Stop guessing. Start
growing.

Book a free 30-minute Google Ads audit. No pressure. No obligation. Just clarity on what's possible.

Let's talk about your Google Ads.

Fill in the form and we'll be in touch within one business day. Or call us directly — we're a small team and we actually pick up the phone.

📞
Phone 0421 373 073
📍
Location Melbourne, Victoria, Australia
Response time Within 1 business day
Free audit included No charge, no obligation

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